Nine Companies Caught for False Advertising Claiming 99% Electromagnetic Wave Blocking by Stickers
Fair Trade Commission Issues Warning to Companies Exaggerating Electromagnetic Wave Blocking Range and Effectiveness
An advertising case exaggerating the electromagnetic wave blocking effect of a product. (Photo by Korea Fair Trade Commission)
View original image[Asia Economy Reporter Moon Chaeseok] Companies that sold stickers for mobile phones, tents, clothing, and other items while exaggerating their electromagnetic wave (EMW) blocking performance with claims such as "99% EMW blocking" and "broadband EMW blocking" have been caught by the Fair Trade Commission.
On the 11th, the Fair Trade Commission announced that it issued warnings to nine companies?Nanowell, Wavetech, Shieldgreen, Tempup, BIP, Ionis, Ubiwin, Moyu, and Hyuland?for unfair advertising by exaggerating the EMW blocking effect and range of their EMW blocking products.
The companies made exaggerated advertisements regarding mobile phone stickers, EMW blocking filters, wireless router cases, air purifiers, tents, functional clothing, maternity wear, and blankets.
They used phrases such as "99.99% EMW shielding effect," "Just plug it in and your home becomes an EMW safe zone," and "Blocks broadband EMW without distinguishing between long wave, medium wave, short wave, and ultra-short wave."
The Fair Trade Commission judged, based on data from the National Radio Research Agency, that the companies exaggerated the EMW blocking effects of their products beyond reality.
It also pointed out the problem of not clearly specifying the blocking range, such as low frequency and high frequency.
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Goo Seong-rim, head of the Consumer Safety Information Division at the Fair Trade Commission, urged, "Consumers should be especially cautious not to be excessively worried about the harmful effects of EMW on the human body due to fear marketing by some companies or to misunderstand that certain products have perfect EMW blocking effects."
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