"87.3% of Corporate Quick Service Users Dissatisfied"

LogisSpot Conducts Survey of 400 Corporate Clients Over One Month Starting June

[Asia Economy Reporter Kim Cheol-hyun] A survey found that 87.3% of corporate customers using quick service are dissatisfied with the service. Companies preferred improved service quality and the ability to track the transportation process over simply low costs.

Logispot, an integrated transportation management service company (co-CEOs Park Jun-gyu and Park Jae-yong), recently conducted a survey of about 400 corporate customer representatives who use corporate quick services over the past month and released the results in the logistics transportation trend report titled "2020 Corporate Quick Service Usage Trend Report."

This survey was conducted during the preparation of Logispot’s recently launched corporate quick service, "Barounsong." Through questions about quick service usage status, satisfaction, and improvement plans, the survey investigated customers’ perceptions and issues with current quick services and suggested improvements desired by customers.

Notably, 87.3% of corporate customers expressed dissatisfaction with their current quick service usage, with only 1% responding that they were satisfied. The main reasons for dissatisfaction included lack of data management such as quick service usage records, varying costs among providers, various issues arising from communication via phone with drivers, inability to track arrival times and locations, and inconvenience due to lack of time designation.

Survey respondents indicated that to improve these inconveniences, they most wanted the ability to track the transportation process (33.3% for companies with fewer than 50 employees, 24.5% for companies with 50 or more employees) and high service quality (32.7% for companies with 50 or more employees, 25.9% for companies with fewer than 50 employees) rather than simply low costs. There were also many responses favoring nationwide delivery (14.8% for companies with fewer than 50 employees) and reasonable costs (20% for companies with 50 or more employees).

Additionally, companies still mostly use phone calls (62.5%) to request quick services, followed by websites or apps (23.2%), and text messages or KakaoTalk (14.3%). The most common usage frequency was 1 to 2 times per week (51.2%). Many companies lack dedicated quick service personnel (51.2%) or do not have contracted providers for fixed quick services (61.1%), resulting in poor systematic management. The main reasons for contracting with quick service providers were service quality (42.5%), low cost (23.4%), and management efficiency (21.2%). Although cash payments still account for 54.8% of respondents, many indicated a preference for issuing tax invoices (52.4%) or card payments (36.5%) in the future.

Park Jun-gyu, CEO of Logispot, said, "Since its introduction in the 1990s, quick service has become a popular service, but even after about 30 years, users still endure inconveniences such as phone calls and cash payments without the ability to track locations, and there has been little change in work processes and services." He added, "To improve this, we launched the new corporate quick service Barounsong based on the know-how and technology accumulated while leading the digital transformation of the corporate freight transportation market, which had not changed for decades. We will create a new and proper quick service culture that meets customers’ digital expectations."

This content was produced with the assistance of AI translation services.