"New Approach Worked" NS Home Shopping Sets Record for Pre-Orders

Products Announced in Live Broadcast on the 4th
Pre-orders Reached 130 Million KRW
NS Home Shopping Food Broadcast Achieves Record High
Sales Volume Equivalent to Best-Selling Food Broadcast Episode

[Asia Economy Reporter Lim Hye-seon] NS Home Shopping announced on the 11th that the products previewed on the Instagram live broadcast 'Little Big Show,' which premiered on the 4th, achieved advance orders worth 130 million KRW. This is the highest advance order record for NS Home Shopping's food broadcasts, reaching the sales volume of a well-selling food program episode even before the broadcast.

'Little Big Show' is a live broadcast conducted on Instagram immediately after NS Home Shopping's flagship food program 'Big Show.' It is designed as an informal communication format where Big Mama chef Lee Hye-jung, who hosts 'Big Show,' and shopping host Lee Bong-ho interact with loyal viewers called 'Little Mama,' sharing stories that couldn't be covered during the main broadcast. The show airs every Tuesday at 8:40 PM, following the 'Big Show' broadcast on NS Home Shopping, which ends at 6:35 PM.

In the first broadcast last week, Big Mama chef Lee Hye-jung and the 'Little Mama' exchanged real-time opinions ranging from behind-the-scenes stories of the main 'Big Show' to receiving customer requests for applied recipes for the next broadcast. Due to high interest in the next broadcast's products, questions continued, extending the broadcast to 25 minutes, longer than initially planned.

As a result, 'Big Mama Kimchi' and 'Big Mama LA Galbi,' scheduled to air on the 11th, recorded advance orders of 1,930 sets and 500 sets respectively from immediately after the broadcast on the 4th until the 9th, achieving sales of 130 million KRW even before the broadcast aired.

In response, NS Home Shopping plans to expand the reach of 'Little Big Show,' which recorded record-breaking advance orders, by simultaneously operating a YouTube channel alongside Instagram starting from the broadcast on the 11th, aiming to communicate with a broader generation of customers.

This content was produced with the assistance of AI translation services.