Hyundai Motor Unveils Dedicated Electric Vehicle Brand 'Ioniq'... Three Models to Launch by 2024

Rendering image of the Ioniq brand product lineup. From the left, Ioniq 6, Ioniq 7, Ioniq 5.

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company is launching the pure electric vehicle brand ‘IONIQ,’ which applies an exclusive electric vehicle platform. This separate dedicated brand launch reflects the company’s determination to secure leadership in the electric vehicle market, with plans to offer a total of three dedicated electric vehicle lineups by 2024.

Hyundai announced on the 10th that the brand name for the dedicated electric vehicles scheduled for sequential release starting next year has been decided as IONIQ. Wonhong Cho, Vice President and Head of Hyundai Motor’s Customer Experience Division, stated, “The IONIQ brand will change the paradigm of customer experience,” adding, “With a new perspective on electric vehicles, we will provide customers with an advanced electrification experience based on an eco-friendly lifestyle.”

By 2024, IONIQ plans to have a total of three dedicated electric vehicle lineups: a compact crossover utility vehicle (CUV), a mid-size sedan, and a large sport utility vehicle (SUV).

Ioniq lineup brand logo.

The first vehicle is a compact CUV inspired by the ‘45’ concept car, which will be unveiled next year. The ‘45’ is a concept car that modernizes Hyundai’s ‘Pony Coupe’ and was first revealed at last year’s Frankfurt Motor Show in Germany. In 2022, a mid-size sedan based on the ‘Prophecy’ concept car is scheduled for release. The Prophecy, first revealed online in March, features aerodynamic design and spaciousness. A large SUV is planned for release in 2024.

The IONIQ brand introduces a new naming system combining the brand name ‘IONIQ’ with numbers indicating vehicle class. Accordingly, the compact CUV launching next year is named ‘IONIQ 5,’ the mid-size sedan expected in 2022 is named ‘IONIQ 6,’ and the large SUV planned for 2024 is named ‘IONIQ 7.’ Existing IONIQ vehicles are not included in the IONIQ brand, which applies only to dedicated electric vehicles.

In terms of performance, the next-generation dedicated electric vehicle platform ‘E-GMP’ is applied for the first time. Hyundai’s accumulated electrification technology combined with this completely new dedicated electric vehicle platform is expected to bring about revolutionary performance improvements. In particular, the next-generation electric vehicles under the IONIQ brand can be charged in the world’s shortest time of 20 minutes and can travel over 450 km on a single charge.

This content was produced with the assistance of AI translation services.