Starfield Hanam Supports Traditional Market Branding and Signature Menu Development

Signed a Business Agreement with Hanam City Social Welfare Council

[Asia Economy Reporter Minyoung Cha] Shinsegae Property announced on the 6th that Starfield Hanam has signed a business agreement with the Hanam City Social Welfare Council to strengthen the competitiveness of traditional markets and decided to coexist with the local community.

The signing ceremony held at Starfield Hanam was attended by Kim Jae-geun, Chairman of Deokpung Market Federation, Lee Jae-seon, Chairman of Deokpung 5-Day Market, Yeo Bong-yeol, Chairman of Sinjang Market Federation, as well as Yu Hee-seon, Chairman of Hanam City Social Welfare Council, and Lee Jeong-rim, Store Manager of Starfield Hanam.

Starfield Hanam plans to work together to revitalize Deokpung Market and Sinjang Market, representative traditional markets of Hanam City, and establish them as local landmarks. Previously, since last year, Starfield Hanam has been improving the face-to-face design of stores based on recommendations from the merchant federations of Deokpung and Sinjang Markets. From the beginning of this year, through six months of consultations with the merchant federations, they selected coexistence programs necessary for traditional markets. The focus was on fostering coexistence models that provide practical help to the local community through market revitalization.

First, branding of the Deokpung Market 5-Day Market will be promoted. To better publicize the long-standing tradition of the 5-Day Market, they will develop a brand identity (BI) for the market, promote its story, study famous overseas traditional markets, and support product display consulting, shelf design, and store environment improvements.

Additionally, in Sinjang Market, which is undergoing modernization with government support, a signature menu will be developed. With consulting from a famous chef, a signature menu will be created to revitalize Sinjang Market’s food offerings. This will be linked with the food bank project operated by the Hanam City Social Welfare Council to donate lunchbox packages to vulnerable groups in the district. Through this, they plan to secure regular fixed sales.

Starfield Hanam will not only engage in traditional market improvement activities but also measure and analyze actual effects, provide feedback to small business owners and market stakeholders, and expand verified cases to other stores.

Lim Young-rok, CEO of Shinsegae Property, said, “Going forward, Starfield will actively carry out coexistence activities with the local community to create excellent coexistence models and strive to widely promote traditional markets with history and tradition to customers visiting Starfield.”

Meanwhile, Shinsegae Property, which operates Starfield, has continuously made efforts for regional coexistence since opening Starfield Hanam in 2016 and Starfield Goyang in 2017. Representative efforts include improving the deteriorated environment of local traditional markets, promoting traditional markets through media within Starfield, and operating coexistence stores inside the shopping mall. Starfield Anseong, scheduled to open in September this year, has also agreed with Anseong City to provide sales channels for local representative agricultural and specialty products, continuing efforts for modernization of traditional markets and establishment of customer centers for coexistence.

This content was produced with the assistance of AI translation services.