bhc Chicken Launches ‘MaepSoking,’ Spicy Chicken with Added Smoke Flavor

[Asia Economy Reporter Choi Saeng-hye] bhc Chicken announced on the 6th that it is launching a new concept of spicy chicken called the ‘Maepso King’ series and will begin full-scale sales nationwide.

Maepso King chicken features a highly addictive new spicy flavor with a subtle smoky aroma and is available in two flavors: ‘Yangnyeom Maepso King’ and ‘Bburin Maepso King.’

Yangnyeom Maepso King is chicken fried to a crisp, coated with a special sauce that harmonizes gochujang, Cheongyang chili peppers, red chili peppers, and other spicy ingredients with a smoky flavor that delivers a smoked taste. Especially, the optimal blend creates a subtle smoky aroma that enhances the flavor and intensity of the spiciness, boasting a fiery yet sophisticated spicy taste.

Bburin Maepso King is chicken tossed with ‘Maep Seasoning,’ which emphasizes a mild spiciness on crispy chicken, offering a fantastic flavor combination of spicy, sweet, and salty. Maep Seasoning is a special seasoning made primarily from Bhut Jolokia, an Indian chili pepper known as the ghost pepper because it is said to leave you breathless, along with various Korean chili peppers including Cheongyang chili, cheese, and smoky aroma.

To add to the uniqueness, every customer who orders Bburin Maepso King receives ‘Maep Sosa Sauce.’ Maep Sosa Sauce is a differentiated spicy dipping sauce exclusive to bhc Chicken. When dipped with Bburin Maepso King coated in seasoning, it offers a unique flavor rarely experienced before. Additionally, with Maep Sosa Sauce, customers can create their own distinctive spicy dishes such as spicy chicken rice (chibap) or spicy chicken noodles (chimyun) and enjoy them.

The Maepso King series is available in various forms such as a whole chicken, wings, sticks (drumsticks), and combos (wings + drumsticks), expanding the range of choices for consumers.

This content was produced with the assistance of AI translation services.