Boseong-gun Doubles Export Performance of Agricultural and Specialty Products Compared to Last Year

Boseong Tea Becomes Export Hero in First Half of Year... Efforts Bear Fruit with Amazon Entry

[Asia Economy Honam Reporting Headquarters Reporter Park Yong-chul] Boseong-gun, Jeollanam-do announced on the 5th that thanks to exports to the Americas including the United States and Canada, Japan, and Southeast Asia in the first half of this year, agricultural and specialty product export performance surged by 212% compared to the same period last year, exceeding the initial target amount.

The total export amount of Boseong-gun in the first half was 2.23 billion KRW, with major export items being kiwi and tomatoes (1.2 billion KRW), Boseong tea (610 million KRW), and cockles (260 million KRW).

The item driving the export increase in the first half was Boseong tea (茶). In April, Boseong-gun developed a new tea brand called ‘Ocean Breeze’ targeting consumers in the United States and Europe, entered the global tea market including Amazon, and achieved the top position for new products in the powdered tea category.

In October, a second shipment to Amazon (20 pallets, 350 million KRW) is scheduled. Reflecting consumer preferences, diversification of powdered green tea packaging and development of large-size leaf tea are also underway.

Preparations for additional Amazon listings are also in progress. Together with Jeollanam-do, Boseong-gun held an export consultation meeting on the 25th of last month by inviting Amazon mall operators. The main consultation items were natural ion calcium powder made from cockle shells, rainbow jam (green tea, black tea jam), fermented foods (Songha, Baeknyeoncho), and processed pen shell canned products. All these products received high praise from buyers, and further discussions for Amazon listing will continue.

In particular, the rainbow jam attracted buyers’ attention not only for its unique design and special naming but also because it is a sugar-free jam made only with natural ingredients such as green tea and black tea. After additional consultations in August, it is expected to be listed on Amazon within September.

County Governor Kim Cheol-woo said, “We will actively support and foster various items to strengthen the position and competitiveness of Boseong specialty products not only in the domestic market but also overseas markets, and to lead to stable farm income.”

This content was produced with the assistance of AI translation services.