Uniqlo Launches Campaign to Support Single Mothers in Korea

[Asia Economy Reporter Yujin Cho] Global fashion brand Uniqlo is launching the Mom Plus campaign to support better daily lives for single mothers.

This initiative is a collaborative effort with the Korea Single-Parent Family Welfare Facility Association to support unmarried mothers who are either expecting or raising children.

Under the sustainable management philosophy of "Making our society beautiful through the power of clothing," Uniqlo carries out various social contribution activities targeting vulnerable groups in Korea.

The Mom Plus campaign was planned as part of these social contribution efforts to encourage unmarried mothers to continue living happier daily lives with their children.

As part of this campaign, Uniqlo, together with the Korea Single-Parent Family Welfare Facility Association, will deliver 600 clothing kits worth approximately 50 million KRW, composed of Uniqlo’s baby line, along with supportive messages to unmarried mothers living in eight facilities nationwide.

Additionally, on the 6th, a parenting tips lecture will be held for unmarried mothers raising 3- to 4-year-old children, featuring parenting expert Professor Young-ae Lee. A shopping event will also be conducted to support direct clothing purchases.

Uniqlo stated, “Clothing, one of the essentials of life, plays an important role in enriching daily living. The Mom Plus campaign was launched as part of our efforts to create better daily lives through the power of clothing, and we will continue to seek ways to help many people through clothing.”

This content was produced with the assistance of AI translation services.