HelloNature Wins Red Dot Design Award 2020 Winner

The brand symbol shaped in the form of letters, representing the hands of producers who create good products and the hands of HelloNature employees who deliver fresh products while greeting with a friendly "Hello."

[Asia Economy Reporter Seungjin Lee] Hello Nature, an online food life shop operated by BGF, announced on the 4th that it was selected as a winner in the Brand & Communication Design category at the 'Red Dot Design Award 2020.'

The Red Dot Design Award is the world's largest design award with a 65-year history, famous for its blind judging process that does not reveal the brand or designer. In the design industry, it is considered one of the world's top three awards along with the 'iF Design Award' and 'IDEA (International Design Excellence Awards).'

A total of 6,992 works from 45 countries worldwide participated in the 'Red Dot Design Award 2020,' and Hello Nature became the first company in the domestic dawn delivery industry to be recognized in the Brand & Communication category.

Hello Nature's award this time was highly evaluated for the design excellence, creativity, and functionality of its newly renewed brand identity (BI), as well as its eco-friendly campaign designs such as The Green Box and ice packs.

At the end of last year, Hello Nature introduced a brand symbol that visualizes the shape of hands?the hands of producers who make good products and the hands of Hello Nature employees who deliver fresh products with a welcoming greeting (Hello)?in the form of alphabets.

Additionally, by launching 'The Green Delivery,' an eco-friendly delivery service using reusable cooling packs for the first time in the industry, Hello Nature presented eco-friendly packages that are both convenient and aesthetically pleasing, drawing customers' interest and positive response toward eco-friendly consumption.

Hwang Si-hyun, head of Hello Nature Design Studio, said, "We feel even more rewarded by this award, as Hello Nature's unique brand sensibility and bold design attempts unseen in the industry have been recognized by this globally prestigious design award."

This content was produced with the assistance of AI translation services.