Kyowon Group Launches 'Yeohaedum,' a Senior Travel Specialty Service
Professional Storyteller Accompanied Tourism Experience
[Asia Economy Reporter Kim Daeseop] Kyowon Group announced on the 3rd that it will launch a senior-specialized travel brand called 'Yeohaengdaum'.
Yeohaengdaum offers programs combining tourism and experiences centered around specific themes such as culture, art, and history, targeting customers aged middle-aged and above. A 'professional storyteller' accompanies the trips to provide humanities-based explanations about the history and origins of the destinations, enhancing the enjoyment.
Additionally, breakfast sets composed of healthy meals, snacks such as nuts and soy milk are provided. Every trip includes a mandatory tour of local representative restaurants. Personal hygiene kits including wet wipes are also provided.
Through the Yeohaengdaum brand, Kyowon Group plans to offer various programs targeting the autumn travel season. They have prepared 24 products across 8 provinces nationwide, including the 'Yangyang Pure Nature Tour' where travelers can experience autumn foliage and the sea, and the 'Pocheon Chwijungjindam Travel' which combines travel with traditional liquor tasting.
Detailed information about these travel programs can be found on the Yeohaengdaum website.
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A Kyowon Group Yeohaengdaum official said, "Yeohaengdaum aims to deliver a 'real trip' that enhances experience and satisfaction for seniors, not just simple sightseeing," adding, "We will lead a healthy travel culture for seniors with various programs highlighting regional characteristics."
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