Homeplus "Experience the Charm of Authentic Australian Wineries"
Woolworths Wine Debuts at 114 Major Stores Nationwide
[Asia Economy Reporter Seungjin Lee] Homeplus announced on the 2nd that, in collaboration with Woolworths Group, Australia's largest retail company, it will introduce 15 types of Woolworths wine for the first time in Korea at 114 major stores nationwide.
The Woolworths Group is a specialized distribution company operating about 1,000 supermarkets across Australia, around 230 wine specialty stores called 'Dan Murphy', and over 1,300 liquor specialty stores 'Beer Wine Spirits (BWS)'.
First, the 'Woolworths Amerton Shiraz Cabernet Sauvignon', commonly offered at Homeplus sales stores, is characterized by its smooth and popular taste. Woolworths has maintained the original taste of this product by continuing to use the winemaker's name 'Amerton' even before acquiring the winery. The 'Woolworths Watercolor Moscato' and 'Woolworths Watercolor Chardonnay' are produced by the white wine specialty Watercolor Winery, maximizing a sweet and refreshing flavor.
In addition, a variety of products highlighting the unique features of Australian wineries have been prepared, including ▲Woolworths Pelican Cabernet Merlot ▲Woolworths Pelican Shiraz ▲Woolworths Pelican Semillon Sauvignon Blanc ▲Woolworths Pioneer Shiraz ▲Woolworths Pioneer Cabernet Merlot ▲Woolworths Cottonwood Grove Brut ▲Woolworths Dimension Hills Semillon Sauvignon Blanc ▲Woolworths Hawks in the Woods Shiraz.
They also offer large-capacity products of 1000ml, larger than the typical 750ml. These include ▲Woolworths Bailey & Bailey Shiraz ▲Woolworths Bailey & Bailey Chardonnay ▲Woolworths Cockatoo Shiraz ▲Woolworths Cockatoo Cabernet Sauvignon.
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Juwon Beom, buyer of the alcoholic beverages team at Homeplus, said, "Recently, the popularity of Australian wines has been increasing in large supermarkets, so we have brought Woolworths wine to Korea for the first time. After thorough discussions with Woolworths, we are introducing 15 of the most popular products, and we believe these wines will be warmly welcomed by domestic consumers."
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