LG Electronics "We Replace Goldstar Microwaves with Dios Kitchen Appliances"

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 2nd that it is holding an event until the 6th of next month to replace the oldest Goldstar microwave oven owned by customers with the LG Dios kitchen appliance trio.

This event was prepared to allow customers to reminisce about their memories with Goldstar microwave ovens and to highlight the differentiated technology of the LG Dios microwave oven.

LG Electronics will select three people who find the oldest Goldstar microwave oven, take pictures of the product and manufacturing date, and upload them on their SNS (social network service), and will present the LG Dios kitchen appliance trio consisting of the Dios dishwasher steam, Dios induction electric range, and Dios microwave oven.

Additionally, customers who upload microwave ovens made by LG Electronics, including Geumseongsa, and customers who upload the LG Dios microwave oven they use directly on SNS will be entered into a draw to receive LG Dios microwave ovens as well as Newtro goods such as Goldstar eco bags and Goldstar glass cups.

How to apply can be found on the smartphone application 'LG Electronics Membership' or on Facebook, etc.

LG kitchen appliances have been loved by customers for a long time, from the Goldstar microwave oven (ER-5000), first introduced in the domestic industry by LG Electronics (then Geumseongsa) in 1981, to the current LG Dios microwave oven.

The LG Dios microwave oven is equipped with AI Cook. This feature is available when the microwave oven with Wi-Fi is linked with the LG ThinQ app on a smartphone.

When a customer simply scans the barcode on Pulmuone Foods’ ready meals with their smartphone camera, the microwave oven automatically finds the optimal cooking method. There are a total of 41 types of Pulmuone Foods’ ready meals compatible with this feature.

Also, according to experiments conducted by the research team of Professor Sooyong Lee from the Department of Food Engineering at Sejong University, thin-skinned dumplings and burritos cooked with the LG Dios microwave oven were about three times and about twice as crispy, respectively, compared to those cooked with the Dios microwave oven.

Yoon Sungil, head of Korea HA Marketing at LG Electronics, said, “We plan to widely promote LG kitchen appliances, which have been loved by customers for a long time based on differentiated technology from Goldstar microwave ovens to Dios microwave ovens.”

This content was produced with the assistance of AI translation services.