Who is the Best 'Promoter' of Traditional Markets in Buk-gu, Busan?

Busan Science and Technology University and Buk-gu Hold Awards Ceremony for Local Market 'Neori Arikkun'

The scene from the 'Busan Buk-gu Market Neori Arikkun Awards Ceremony' held at Busan University of Science and Technology on the 28th of last month.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Who will be the best promoter to introduce the traditional markets in Buk-gu, Busan?

Busan Institute of Science and Technology and Buk-gu held an event to select citizens who created online content featuring products or services from local traditional markets and shopping districts.

At the "Busan Buk-gu Market Neori Arikkun Awards Ceremony" held on the 28th at Busan Institute of Science and Technology, creative storytelling works poured out.

"Neori Arikkun" is a coined term derived from "Neolli Alimkkun," meaning a promoter who widely informs, branding the traditional image and the idea of widely promoting the traditional markets in Buk-gu.

This project is part of the university innovation support project carried out by Busan Institute of Science and Technology, with Buk-gu investing in response to revitalize the traditional markets in Buk-gu.

The project is named "Storytelling Buk-gu, Buk-gu Market Neori Arikkun, Online Platform Utilization Buk-gu Local Product Branding Support Project."

The project was conducted targeting trainees participating in the "Social Marketer Expert Training Course" and the "YouTube Creator Course" under the leading adult education project.

The trainees produced online content storytelling local products and services and promoted them through social media such as YouTube and blogs.

At the awards ceremony, 26 marketing contents were submitted and evaluated by an expert judging panel focusing on creativity, planning ability, video editing skills, and empathy.

The grand prize went to Lee Yeon-hee for submitting "Elementary School Sisters Bae's Shopping and Cooking at Gupo Market (feat. YouTuber Dream Tree)," while the excellence awards were given to Ha Seung-soo for "Starting at Manse-gil, Gupo Market" and Kim Mi-sook for "Gupo Market's Best Healthy Restaurant!! Gupo Porridge House," respectively.

Lee Do-kyung, Director of Admissions, said, "We expect this to greatly help revitalize Buk-gu's traditional markets and shopping districts," and added that they plan to continuously promote public-private cooperation projects with Buk-gu.

This content was produced with the assistance of AI translation services.