Hyundai Steel Holds Event to Celebrate Opening of 'Instagram' Account
[Asia Economy Reporter Hwang Yoon-joo] Hyundai Steel will hold a commemorative event for the opening of its official Instagram account "Beautiful Star, Hyundai Steel Loving the Earth" starting from the 31st.
Until August 10th, if you follow Hyundai Steel's official Instagram account (hyundaisteel.official) and leave a 'like' and a 'supportive comment,' you will be entered into a draw to receive eco-friendly body care products and coffee gift certificates as prizes.
Following the launch of its official YouTube channel in June, Hyundai Steel expanded its internal and external communication channels by opening its Instagram account on the 1st of this month.
The official Hyundai Steel Instagram features emotional content about the eco-friendliness of steel, which is recycled through 40 cycles, as well as stories about ecological environments that are easy to overlook, slow travel, simple food, art, architecture, and ways of living harmoniously with neighbors.
Above all, tailored to the characteristics of the medium, it plans to differentiate itself as a value-oriented channel that conveys the "eco-friendly values" that Hyundai Steel has continuously pursued, rather than just a simple corporate promotional channel.
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A Hyundai Steel representative said, "Compared to other metal materials, steel is the material with the lowest pollutant emissions per unit during raw material extraction, processing, and product manufacturing, and it is an environmentally friendly material that can be used semi-permanently. Through Instagram, we will share not only the eco-friendly stories of steel but also sustainable lifestyles around us to promote the positive image of the steel industry."
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