Shinsegae Premium Outlet, 'Vacation Shopping Week' Nike Up to 70% Discount
Polo Ralph Lauren and Lacoste Also
Preparing Samsung C&T Daejeon Store
[Asia Economy Reporter Cha Min-young] Shinsegae Simon, which operates Shinsegae Premium Outlets, announced on the 30th that it will hold a "Vacance Shopping Week" for summer vacationers from the 31st of this month to the 17th of next month.
This promotion, held simultaneously at all premium outlets in Yeoju, Paju, Siheung, and Busan, offers up to an additional 20% discount on outlet prices for a variety of popular domestic brand items ranging from sports brands to traditional brands for summer vacationers. With exotic scenery, brand discounts, and on-site events, the promotion is designed to let customers fully enjoy a so-called "Shokance (shopping + vacance)" experience at the outlets.
First, Nike will hold a season-off event until the 2nd, offering up to 70% off the original retail price, and Adidas will provide an additional 20% discount on outlet prices for purchases over 70,000 KRW. The Adidas event excludes the Siheung location. Under Armour offers up to 80% off the original retail price on 2019 summer products until the 9th, and Puma gives an additional 20% discount on outlet prices when purchasing two or more items. From the 1st, Descente will offer a 60% discount on 2019 summer products compared to the original retail price, and New Balance will sell 2019 summer sandals at a uniform price.
Season-off events for family-oriented traditional brands will also be held. Polo Ralph Lauren offers up to 70% off the original retail price on 2019 summer products, Lacoste provides an additional 20-30% discount on outlet prices for 2019 summer products, and Tommy Hilfiger offers an additional 20% discount on outlet prices through its 2019 summer season-off.
Store-specific discount events continue as well. Yeoju Premium Outlet will hold a Samsung C&T brand fair, offering up to 70% off Beaker, Theory, Le Beige, and others at a special event hall until the 6th. Paju Premium Outlet will feature discounts on living brands such as Tempur, Deluxe, Casamia, and Jaju for homecations. Siheung Premium Outlet’s Cosmetic Company Store will offer up to 40% off Jo Malone body care and Aveda moisturizing shampoo and conditioner, and brands like Calvin Klein Jeans, Blue Dog, Mink Muu, and Allobot will also be discounted. Busan Premium Outlet will offer up to 50% off Isabel Marant, Issey Miyake, Pleats Please, and Raum, and up to 60% off Beaker, Theory, and Theory Men.
Meanwhile, Shinsegae Simon Premium Outlets are installing hand sanitizers throughout the stores and conducting regular disinfection and quarantine measures to prevent the spread of COVID-19.
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