GS Retail Partners with Ministry of Agriculture, Food and Rural Affairs to Launch 'Let's Do Nonghal Korea' Campaign

[Asia Economy Reporter Seungjin Lee] GS Retail is partnering with the Ministry of Agriculture, Food and Rural Affairs to launch the campaign "Let's Go for Korea's Agricultural Discounts," a "rural travel-agricultural and livestock products-dining discount" event aimed at expanding domestic consumption and revitalizing seasonal product sales.

At approximately 15,000 stores nationwide, including convenience store GS25, supermarket GS THE FRESH, and online grocery shopping mall GS Fresh Mall operated by GS Retail, a nationwide consumer promotion campaign "Let's Go for Korea's Agricultural Discounts" to boost consumption of domestic agricultural and livestock products will be conducted sequentially until September 29.

This campaign, under the slogan "Let's Go for Korea's Agricultural Discounts," will issue discount coupons to all GS Retail membership members on July 30, which will be automatically applied when customers purchase agricultural and livestock products. The applicable coupons provide an additional 20% discount on top of existing discounts when purchasing domestic agricultural and livestock products at GS25, GS THE FRESH, and GS Fresh Mall operated by GS Retail until August 9. There is no limit on the number of uses per person, but the total discount amount is capped at 10,000 KRW.

From August 10, coupon events will be held weekly with themes such as agricultural products, livestock, grains, and eco-friendly products. The selection of event products considers customer purchase frequency, seasonal timing, and the peak flavor season, which is expected to be highly popular with customers. Additionally, separate LMS (Learning Management System) promotions will be conducted for IT-vulnerable groups such as the elderly, and new members using stores will be able to use the coupons immediately upon joining, enhancing ease of use.

During the event period, GS Retail plans to offer consumers more affordable shopping opportunities by conducting additional promotions such as card company-linked discounts, price reduction events using its own marketing budget, and issuing extra discount coupons beyond coupon application. Along with providing coupons, promotional materials and videos related to agricultural product consumption promotion will be produced and placed in online and offline stores, and convenience will be enhanced through GS TV, in-store BGM broadcasts, and checkout counter advertisements to provide consumers with accurate discount information.

This content was produced with the assistance of AI translation services.