Amorepacific Introduces Mobile Skin Diagnosis Service
[Asia Economy Reporter Yujin Cho] Amorepacific announced the introduction of the mobile skin diagnosis service 'Skin Finder' as the first service of its beauty concierge project, which combines beauty and information technology (IT).
The beauty concierge is a project that Amorepacific is promoting company-wide as part of various digital transformation initiatives, integrating beauty and IT technology to precisely offer personalized content and products.
The Skin Finder, launched as the first service of the project, is exclusively available on the Amorepacific Mall mobile app and instantly identifies customers' skin types and concerns through about 20 questions related to current skin condition and living environment.
Amorepacific's advanced proprietary calculation formula, for which a patent application has been filed, is applied to the questionnaire system, providing information about skin types and beauty tips based on individual results, as well as suggesting solution products that can help address concerns.
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Incorporating Amorepacific's unique IT technology, the skin diagnosis system, skin measurement using a smartphone camera, and product care services, various services are being prepared to offer optimal products and information tailored to customers' skin, post-purchase care, and benefits.
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