Sulwhasoo Launches Limited Edition for Traditional Culture Preservation Campaign

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury cosmetics brand Sulwhasoo announced on the 30th that it has launched the limited edition of the global social contribution campaign for traditional culture preservation, 'Beauty From Your Culture (BFYC)'.

This year, under the concept of 'Reboot Me,' the design was completely reinterpreted and applied to the Yunjo Essence product, and a portion of the sales proceeds will be donated to support traditional culture preservation activities both domestically and globally.

Since 2006, Sulwhasoo has expanded its traditional Korean culture preservation activities, known as the Sulhwa Cultural Exhibition, and has been conducting the BFYC campaign to encourage customers at home and abroad to participate in traditional culture preservation activities worldwide through product purchases. As part of the campaign, limited edition products with special concepts are released, and a portion of the sales proceeds is donated to preserve unique cultural heritages in Korea, China, Singapore, and other countries.

The Yunjo Essence BFYC Limited Edition released this year was created using the works of illustrator 'Saki (Kwon Eun-jin)'. Saki is known for her free-spirited yet sophisticated lines, diverse materials, and unique collage works that transcend analog and digital media.

The BFYC Limited Edition will be available from August at Sulwhasoo stores in department stores nationwide, Sulwhasoo flagship stores, and online malls.

This content was produced with the assistance of AI translation services.