Hyundai Home Shopping Launches Phase 2 of Unusable Frying Pan Collection Campaign... 10,000 Units Recycled

Strengthening Efforts in Eco-Friendly Campaigns

[Asia Economy Reporter Minyoung Cha] Hyundai Home Shopping is launching the second phase of its 'Frying Pan Collection Campaign,' the first of its kind in the distribution industry, which was initially executed last April.

On the 29th, Hyundai Home Shopping announced that starting from the 31st, it will carry out the 'Polar Bears Like Frying Pans' campaign, collecting frying pans that are no longer usable in ordinary households for recycling.

This campaign will accept online applications from a total of 5,000 customers, 1,000 on a first-come, first-served basis every Friday. To maximize the campaign's purpose of resource recycling, not only frying pans but also castable pots, woks, and similar items will be collected. Customers participating in the campaign will receive 3,000 H Points, the integrated membership points of Hyundai Department Store Group. Each person can donate up to three frying pans.

Customers wishing to participate can search for 'campaign' in the search bar of Hyundai Home Shopping's comprehensive online shopping mall, 'Hyundai H Mall,' on mobile web or application, access the event page, and click the 'Apply' button to register automatically. Within a week after registration, a courier company will visit the customer's home to collect frying pans and other items directly, with all shipping costs fully covered by Hyundai Home Shopping.

For customers who find online registration difficult, Hyundai Department Store Group affiliates such as Hyundai Department Store and Hyundai Livart will also conduct the campaign offline for a total of 5,000 people. From the 3rd to the 31st of next month, applications will be accepted at 12 Hyundai Livart stores, including Livart Style Shop Jamsil Branch, and the campaign will also be held at three Hyundai Outlet stores, including Hyundai City Outlet Dongdaemun Branch, and 10 Hyundai Department Store stores in the Gyeongin region, including Hyundai Department Store Apgujeong Main Branch.

Following the first campaign conducted last April, which saw participation from 10,000 customers and the collection of over 33,000 used frying pans, customer interest in eco-friendliness has increased, leading to the second phase. Hyundai Home Shopping plans to recycle the collected used frying pans into 'pot sets' and aims to launch the products as early as September this year.

Im Taeyoon, head of the Programming Marketing Team at Hyundai Home Shopping, said, "Since introducing the ice pack collection campaign, the first in the industry, in 2018 and conducting it monthly, 80,000 customers have participated over two years, showing high customer interest in eco-friendliness. We plan to continue creating campaigns that allow customers to easily participate in resource saving in their daily lives."

This content was produced with the assistance of AI translation services.