Missha Launches Toks Vegan Juice Mask

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 28th the launch of the 'Missha Tox Vegan Cold-Pressed Mask.'

This new product is Missha's first vegan cosmetic and has received 100% vegan product certification from EVE, a French vegan certification organization. Ingredients known as superfoods were extracted using the 'cold press' method to minimize nutrient destruction and obtain active ingredients. With a mildly acidic pH level, it helps maintain the skin's pH balance, making it gentle enough for daily use.

A total of 10 items were released in two types: sheet masks and sleeping packs. The sheet masks use cellulose-based sheets that adhere smoothly when combined with the ampoule. They have excellent moisture retention, helping to cultivate clear and hydrated skin, and include varieties such as balloon flower root pack, carrot kohlrabi pack, and green grape kale pack.

The sleeping packs come in pouch-type packaging, allowing users to dispense and store the desired amount. It is recommended to apply as the last step of skincare after cleansing. Three types are available: pumpkin and red bean, apple and pineapple, and noni and coconut packs.

Lee Junsung, Executive Director of Marketing at Able C&C, said, “We combined the active ingredients of low-temperature cold-pressed superfoods in a golden ratio using Missha’s unique know-how. It will be a good solution for customers who pursue ethical consumption and naturalism, as well as those concerned about skincare during the rainy season.”

This content was produced with the assistance of AI translation services.