Kyochon Chicken Partners with Heo Kyung-hwan's 'Heodak' to Target Online HMR Market

From the left, Hwang Hak-su, President of Kyochon F&B, So Jin-se, Chairman of Kyochon F&B, Heo Kyung-hwan, Co-CEO of Heodak, and Kim Ju-hyung, Co-CEO of Heodak, are taking a commemorative photo at the MOU signing ceremony held on the 9th at Kyochon headquarters in Osan, Gyeonggi-do.

[Asia Economy Reporter Choi Saeng-hye] Kyochon F&B has partnered with Heodak, a chicken breast specialty brand, to strengthen the expansion of its online home meal replacement (HMR) business. To this end, on the 9th, Kyochon signed a mutual strategic business agreement (MOU) with Heodak, and on the 27th, opened the Kyochon HMR brand section within Heodak's online mall.

The MOU between Kyochon and Heodak focuses on cooperation in HMR product development and production, online distribution and sales, and the establishment of a poultry supply chain. Through this agreement, Kyochon plans to enhance its business capabilities in the online HMR market by utilizing Heodak's online distribution and sales channels and its own big data-based demand forecasting system. Additionally, Heodak will leverage Kyochon's R&D capabilities and poultry supply chain, enabling mutually beneficial cooperation through synergy.

Going forward, Kyochon and Heodak plan to continue collaborating on menu development and production by sharing know-how in the rapidly growing online HMR market.

Sojinse, Chairman of Kyochon, stated, "We expect rapid growth of Kyochon in the online HMR market through this MOU," and added, "We will do our best to cooperate so that both companies can develop together."

Meanwhile, in the Kyochon brand section opened on the 27th within Heodak's online mall, in addition to the two existing 'Kyochon Dakgalbi Fried Rice' products, newly developed HMR products will be introduced. The newly launched HMR products include a total of 10 items: two types of chicken breast hot bars, two types of chicken breast round steaks, two types of chicken breast cube steaks, two types of grilled rice balls, and two types of burritos.

This content was produced with the assistance of AI translation services.