LF Beans Hosts Live Broadcast "Surprise 50% Discount"

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik), which operates the American contemporary brand Vince domestically, will hold a live broadcast on Naver's proprietary live commerce platform Selective for about one hour starting at 8 PM on the 27th.

Through this, the company plans to actively respond to the recently spreading untact (contactless) consumption trend by strengthening contactless services and newly discovering new media channels for communication with consumers.

Vince's live broadcast will be filmed at Hyundai Department Store Trade Center Branch, hosted by fashion editor Won Jongmyung, known for his witty talk, and Choi Jeongin, CEO of PR Line.

During this broadcast, they will introduce the brand story and summer collection, delivering sophisticated styling tips that appear effortlessly styled in a vivid manner. In addition, viewers will be offered abundant benefits such as surprise discounts of up to 50% on daily items made with the brand’s premium materials like Pima cotton, cashmere, and silk.

Meanwhile, live commerce, which introduces products through real-time video, is gaining attention as a new concept shopping channel that provides a realistic proxy experience of visiting stores while allowing viewers to purchase products while watching the broadcast.

Naver Selective is a leading domestic live shopping channel favored by the young consumer group in their 20s and 30s, delivering product information and trends vividly through mobile broadcasts, and gaining positive responses as hosts resolve product inquiries via chat. Vince’s first brand live broadcast can be viewed through the Selective channel on Naver’s mobile shopping tab.

This content was produced with the assistance of AI translation services.