Lotte Duty Free Launches Phase 2 of Smart Store Digital Advancement

Lotte Duty Free announced on the 22nd that it has replaced all existing acrylic price tags with ESL (Electronic Shelf Labels) as part of the second phase of digital advancement for its smart store. (Photo by Lotte Duty Free)

[Asia Economy Reporter Seungjin Lee] Lotte Duty Free announced on the 22nd that it has entered the second phase of digital advancement for its smart store to expand the untact consumption environment.

With the start of the second phase of digital advancement for the smart store, Lotte Duty Free replaced all existing acrylic price tags with ESL (Electronic Shelf Labels). ESL is a device that digitizes the price tags on product shelves. ESL also includes QR codes containing product information, allowing customers to immediately check product details on their mobile devices at the site.

By the end of this year, the third phase of digital advancement will introduce an unmanned payment system within the smart store using automatic recognition technology and location-based services. Automatic recognition is an AI image recognition technology that automatically identifies products by simply photographing the desired items for purchase through the smart store web, without the need for QR codes or barcodes.

Lotte Duty Free has been rapidly promoting the introduction of DT (Digital Transformation) technologies in preparation for the 'post-COVID' era. In March, it opened a smart store on the first floor of its Myeongdong main branch, applying digital technology to enhance customer experience and minimize face-to-face contact, creating a comfortable shopping environment.

Later, at the end of June, it also conducted irregular recruitment for DT and IT specialists for the first time among Lotte affiliates. After implementing various digital technologies through the smart store, Lotte Duty Free plans to expand the smart store concept not only domestically but also to overseas branches.

Lee Gap, CEO of Lotte Duty Free, said, “Digital advancement has become a necessity, not a choice, in the duty-free industry,” and added, “We will become the world’s number one brand through innovation tailored to the rapidly changing shopping environment in preparation for the new normal era.”

This content was produced with the assistance of AI translation services.