Hanhil Cement, Coexisting with Customers through On-site 'Before Service'

Hanil Cement is building trust with customers through its proactive 'Before Service' that responds before customers even ask.
[Photo by Hanil Cement]

[Asia Economy Reporter Kim Jong-hwa] Hanil Cement, the main affiliate of Hanil Holdings, is building trust and coexisting with customers through a proactive 'Before Service' that responds before customers even ask.

Before Service is a customer-tailored service that provides data analysis services requiring expensive equipment such as radon measurement and concrete insulation temperature rise experiments, and also offers educational programs on cement quality control items, manufacturing processes, and powder test measurement methods.

This is Hanil Cement's differentiated service in response to the construction materials market rapidly shifting its focus to consumers due to the construction industry downturn. Hanil Cement's Technology Research Institute has shifted from a traditional research and development (R&D) focus to emphasizing various quality management activities aimed at customer satisfaction, recently assigning dedicated personnel to actively implement these efforts.

Major customers are divided into seven regions: Southern and Northern Gyeonggi, Gyeongin, Chungcheong, Gyeongbuk, Gangwon, and Honam, with plans to conduct more than 100 proactive visits annually. Technical seminars and factory tour programs will also be actively utilized to facilitate information exchange and reflect customer requirements.

Oh Hae-geun, Managing Director of Hanil Cement's Technology Research Institute, said, "Before Service was implemented to proactively monitor diverse customer needs and respond in advance to new product development and quality control. We will strive not only to sell products but also to foster a strong trust relationship with customers to achieve mutual growth."

This content was produced with the assistance of AI translation services.