Samhwa Paint Launches 'Byroad Cool', Heat-Reflective Coating for Roads and Floors

Applied to Asphalt and Concrete Roads... Reducing Summer Heat to Mitigate Urban Heat Islands
Utilizing Parking Lots, Bus Stops, Crosswalks, and Other Waiting Areas for People and Vehicles

'Samhwa Paint's Road and Floor Heat-Reflective Coating "Byroad Cool"
Photo by Samhwa Paint'

[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial announced on the 21st that it has launched a heat-reflective paint product called 'Byroad Cool.'

Heat-reflective paint is a product that can actively respond to climate and environmental changes such as heatwaves and global warming. Due to the demand for energy-saving coatings suitable for high temperatures in summer caused by abnormal weather and eco-friendly trends, sales have steadily increased, growing by about 30% annually on average.

Byroad Cool, newly launched by Samhwa Paint, is a methyl methacrylate (MMA) type coating that uses special pigments reflecting ultraviolet rays to prevent temperature rise on asphalt and concrete, thereby mitigating the heat island effect on roads during heatwaves.

According to test results from the Korea Conformity Laboratories, the reflectance in the infrared range was 33.7% for general MMA paint and 61.7% for Byroad Cool. The surface temperature was measured to be up to 18.8℃ lower compared to untreated asphalt concrete road surfaces.

It has excellent adhesion to roads and aggregates, as well as outstanding slip resistance and durability, making its range of applications broad. It is expected to be useful not only on roads where cars or pedestrians wait, such as parking lots, bus stops, and crosswalks, but also in parks and walking trails, providing relief to pets exposed to hot surfaces in summer. For this purpose, it has also completed Pet Product Safety Certification (PS).

A representative from Samhwa Paint stated, "With the number of heatwave days announced by the Korea Meteorological Administration to be twice the average and the need to wear masks this summer, the road heat-reflective coating 'Byroad Cool' that mitigates the urban heat island effect will also help public health." He added, "We will continue to actively develop products that contribute to safety and the environment, strengthening our position as a leading company in responding to climate change."

This content was produced with the assistance of AI translation services.