Garancia Launches Limited Edition 'Pshwi Majik' Package

[Asia Economy Reporter Yujin Cho] Garancia, the French derma cosmetics brand under Shinsegae International, is releasing a limited edition of its signature product, Pschitt Magique, in a special package called the Pschitt Magique Nouvelle Peau Visage Jungle Limited Edition.

This product was the first developed by the brand’s founder, Saveria Coste, and is a global bestseller that introduced the Garancia brand to the world. Marking its 15th anniversary this year, a limited edition featuring the Amazon rainforest on the packaging has been created.

This limited edition was inspired by the jungle and botanical prints, one of the fashion trends of 2020. Unlike the original product with a clean white base, the container decorated with various and colorful flora and fauna evokes an exotic feel.

The product embodies Garancia’s unique brand concept by using plant ingredients from the Amazon jungle such as green barley and nettle.

Pschitt Magique, also known by the nickname “30-second magic,” is a popular exfoliating cleanser that refines skin texture and gently removes dead skin cells in just 30 seconds.

When it was launched domestically last January, it gained explosive popularity both online and offline, leading to urgent additional stock procurement within less than a month. It maintained the top sales position within the brand during the first half of this year.

Pschitt Magique contains over 98% naturally derived ingredients, making it gentle on the skin. Especially, its dense mousse-type foam keeps the skin moist without tightness and is suitable for all skin types and ages.

The usage is simple. After removing makeup, apply two pumps of foam on dry skin, leave it on for 30 seconds, then rinse off with lukewarm water to effectively remove dead skin cells and surface impurities.

According to a survey conducted by Hwahae, the number one cosmetic information platform, among 292 participants who used the product for two weeks, 99% found it easy to use, 96% were satisfied with the texture, and 94% reported no irritation during cleansing, showing high satisfaction.

A Garancia representative from Shinsegae International said, “Pschitt Magique perfectly meets the needs of today’s consumers who carefully consider not only quality and efficacy but also ingredient safety when purchasing.” They added, “Since the Jungle Limited Edition is released in a small quantity, it has high collectible value and is perfect as a gift.”

This edition is available at La Perla stores nationwide, Chicor stores, and Shinsegae International’s official online mall SI Village.

This content was produced with the assistance of AI translation services.