Dong-A Otsuka's Oronamin C Ball Participants Exceed 15,000... Popularity of Play Culture

[Asia Economy Reporter Lee Seon-ae] Dong-A Otsuka announced on the 21st that more than 15,000 people participated in the recruitment of the 6th ORO-NAMIN C Balldan, the fan club of the ORO-NAMIN C brand, sparking enthusiastic interest from consumers.

The application for joining the 6th ORO-NAMIN C Balldan involved completing the first ‘O’ mission, where applicants uploaded photos or videos expressing their personality vibrantly on social networking service (SNS) accounts such as Instagram, TikTok, and YouTube to complete their application.

For the recruitment of the 6th ORO-NAMIN C Balldan, selecting 500 people who passed the first ‘O’ mission, more than 15,000 consumers voluntarily participated, creating a total of 18,000 lively contents full of energy.

Starting with ORO-NAMIN C model Song Jin-woo, the participation of celebrities such as comedians Yoo Se-yoon and Lee Jin-ho, singers Jo Kwon and Sleepy, and actor Lee Yi-kyung became a hot topic day after day.

Additionally, the participation of famous influencers Hwang Cheol-soon, Jang Star, TikTokers Seoalgan-i, and Bianca also attracted attention.

As of the 21st, the cumulative views surpassed 6.5 million, and more than 100,000 comments were posted, confirming the high interest of the MZ generation pursuing fun and enjoyment.

It is evaluated that ORO-NAMIN C’s cheerful sensibility and lively brand image resonated with the MZ generation, who actively participate in ‘meme’ culture (fun content trending on the internet), enjoy the fun, and express their personalities boldly.

Kim Ah-ryeon, the person in charge of ORO-NAMIN C Balldan at Dong-A Otsuka, said, “We were able to feel the enthusiastic response of consumers through participation on platforms familiar to the MZ generation such as Instagram and TikTok,” adding, “We hope that the activities of this ORO-NAMIN C Balldan will become a playground that the MZ generation can enjoy during the tiring and lethargic stay-at-home life.”

Meanwhile, now in its 6th year, ‘ORO-NAMIN C Balldan’ is the first brand fan club in the food and beverage industry, started by consumers who like ORO-NAMIN C’s lively sensibility and voluntarily create parody content.

The activities of the 6th ORO-NAMIN C Balldan will be conducted in a survival format by completing four missions sequentially opened on the ORO-NAMIN C Balldan event page, completing five balls engraved with ‘O’, ‘RO’, ‘NA’, ‘MIN’, and ‘C’.

This content was produced with the assistance of AI translation services.