Tmon Produces Live Commerce Variety Show 'Show Street Fighter'

Hwang Kwanghee and Lee Ji-hye Participate as MCs... 'Please Take Care of My Refrigerator' and 'Let's Eat Dinner Together' PDs in Charge of Planning and Directing

[Asia Economy Reporter Kim Cheol-hyun] TMON will launch a web variety show based on live commerce next month. TMON announced on the 20th that famous domestic celebrities will participate in the production of the web variety show "Show Street Fighter," where they compete in sales on the live commerce platform 'TVON.' TMON plans to introduce the charm of non-face-to-face shopping through variety content, featuring the celebrities' competition to achieve the highest sales, interactive communication with viewers, and vivid shopping know-how.

Show Street Fighter is produced by Encast, a team of star PDs from SBS, CJ E&M, and JTBC. Hwang Kwang-hee and Lee Ji-hye, who are gaining popularity in terrestrial TV variety shows and on YouTube, will participate as MCs, while PDs Sung Hee-sung of "Please Take Care of My Refrigerator" and So Soo-jung of "One Meal Please" are in charge of planning and directing.

All live sales broadcasts of Show Street Fighter will take place on TVON. The content of the TVON broadcasts, preparation processes, and reviews will be presented as various episodes on TMON and the Haeckinssa Play YouTube channel. On the 18th, a teaser video of Show Street Fighter was released in advance.

Lee Jin-won, CEO of TMON, said, "Interest is growing in live commerce, a non-face-to-face real-time sales method, as a new sales channel in the post-COVID-19 era," adding, "Show Street Fighter, set against the backdrop of TVON, will be a great opportunity for many customers to relate to the charm of shopping enjoyed through live commerce."

Meanwhile, TMON will hold the first live sales broadcast of Show Street Fighter on TVON on the 28th. The cast and products to be sold will be disclosed in advance before the broadcast.

This content was produced with the assistance of AI translation services.