Binggrae Opens Online Mall for Health Brand TFT

[Asia Economy Reporter Lee Seon-ae] Binggrae announced that it opened the official online mall for its health brand ‘tft’ on the 20th.

The health brand ‘tft’ is an integrated brand that aims for a healthy life based on three core values: taste, function, and trust. Following the launch of ‘VIVACITY,’ a women’s specialized health functional food brand featuring singer Kang Min-kyung as its model last year, the company plans to provide various customized solutions for consumers’ healthy lifestyles through the official online mall opening.

The ‘tft’ online mall is designed based on the brand’s signature orange color. It offers optimized content and services in any environment, whether on PC or mobile. Additionally, it was created with a focus on consumer convenience, including subscription delivery services and gift-giving features.

Meanwhile, various events have been prepared to celebrate the online mall launch. These include a review event where approximately 150 people will be selected by lottery to receive prizes after leaving a review following product purchase, and a time sale event where discounted items change daily, providing consumers with diverse ways to enjoy events and prizes.

The person in charge of the ‘tft’ brand stated, “Recently, consumers’ interest in health has been increasing,” and added, “Starting with the women’s specialized brand ‘VIVACITY,’ tft plans to continue launching various health functional foods, including men’s specialized brands, so we look forward to consumers’ great interest and love.”

This content was produced with the assistance of AI translation services.