KIC President Choi Hee-nam Joins Flower Bucket Challenge

[Asia Economy Reporter Ji-hwan Park] Choi Hee-nam, CEO of Korea Investment Corporation, participated in the 'Flower Bucket Challenge' campaign to support local flower farmers and marginalized groups.

Korea Investment Corporation (KIC) announced on the 17th that CEO Choi Hee-nam joined the 'Flower Bucket Challenge' to help local flower farmers and elderly living alone who are struggling due to the COVID-19 pandemic. The 'Flower Bucket Challenge' is a campaign that started in February to support flower farmers facing sales difficulties.

On this day, KIC delivered air-purifying plants and summer bedding sets purchased from Namdaemun Market to the Jung-gu Office in Seoul. The donated flowers and items will later be distributed to 100 elderly households living alone in the area through social welfare centers.

CEO Choi said, "I hope this can be of some help to flower farmers and local elderly living alone who are having a hard time due to COVID-19," adding, "I wish the plants delivered today become a source of vitality for the depressed local economy and a hopeful flower praying for everyone's health and recovery."

CEO Choi participated in the campaign earlier this month upon the recommendation of Lee Dong-geol, Chairman of KDB Industrial Bank, and nominated Cho Yong-man, CEO of Korea Minting and Security Printing Corporation, as the next participant.

This content was produced with the assistance of AI translation services.