Hyundai Department Store Expands 'Untact' Volunteer Activities for Employees

Hyundai Children's Book Museum Conducts 'Parangsae Docent' Volunteer Activity
Creates Picture Book Commentary Videos for Children's Hospitals

[Asia Economy Reporter Lim Hye-sun] Hyundai Department Store announced on the 17th that as untact (contactless) has become normalized due to the novel coronavirus infection (COVID-19), major employee volunteer activities will also be conducted in a contactless manner.

Hyundai Department Store will conduct the "Parangsae Docent" volunteer activity (Parangsae reading picture book stories), where employees directly participate as picture book docents (guides), in an untact format at the Hyundai Children's Book Museum established in Pangyo Branch in 2015 to support the cultural and arts field.

This activity leverages the characteristics of the "book" museum to help deeply appreciate picture books and operates as an "untact docent" considering social distancing. Unlike last year, when employees directly explained the works to children visiting the Hyundai Children's Book Museum, the operation method has been changed.

The "Parangsae Docent" features videos capturing employees explaining picture books using scripts they wrote themselves. To prepare, participating employees studied four picture books (The Strange Pizza Adventure Story, Finding Myself, The Bizarre and Peculiar Circus, Red Glasses) in advance and received docent training.

Hyundai Department Store plans to deliver the videos along with the picture books to pediatric patients hospitalized in children's hospitals, and the videos will be released through the "Hyundai Children's Book Museum MOKA" YouTube channel.

Additionally, group volunteer activities that used to be conducted by gathering at one place at a specific time will be carried out as "work-from-home volunteer activities." Representative examples include "Love Fingers," a video captioning volunteer activity for the hearing impaired, and making "plastic upcycled flowerpots" used in classroom forest creation projects.

This content was produced with the assistance of AI translation services.