CJ CheilJedang Launches Skewer Bar Style Spam 'Maxbong Direct Flame Grilled Skewer Bar Spam'

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 17th that it has launched the ‘Maxbong Grilled Skewer Bar Spam,’ a skewer bar-style way to enjoy Spam.

This product is a skewer bar created by combining CJ CheilJedang’s representative snack brand ‘Maxbong’ and the national canned ham ‘Spam.’ Spam, which was traditionally used as a side dish or cooking ingredient, is now skewered to be conveniently and deliciously enjoyed as a snack anytime and anywhere.

Spam is added to the Maxbong skewer bar meat at an optimal ratio to fully bring out Spam’s unique taste and texture, while also preserving the distinctive smoky flavor of direct grilling over fire. It can be enjoyed warm with just 30 seconds in the microwave, making it a great light snack or appetizer. Thanks to these special features, it is expected to be especially popular among the main convenience store consumer group, the 15-39 age range. It is available for purchase at convenience stores such as GS25, priced at 2,500 KRW (80g).

CJ CheilJedang planned and developed this new product in line with the ‘Convenience Premium (Convenience + Premium)’ trend, where ‘convenience’ is the standard for consumption. The skewer bar market has been growing at an average annual rate of about 10% over the past three years, fueled by the convenience premium trend. In fact, the ‘Maxbong Grilled Skewer Bar Original’ product released last April has also received great response, with monthly sales growing over 20% thanks to its convenience and excellent taste.

This content was produced with the assistance of AI translation services.