HiteJinro Launches 20-Year Barrel-Aged 100% Pure ‘Ilpum Jinro 20-Year’
[Asia Economy Reporter Choi Saeng-hye] Ilpum Jinro 20-Year-Old product will be sold.
HiteJinro announced on the 15th that it will launch 'Ilpum Jinro 20-Year-Old,' made with 100% 20-year-old wooden barrel aged original liquid, on the 20th and sell a limited quantity of 8,000 bottles.
Ilpum Jinro 20-Year-Old is a limited edition of the premium soju Ilpum Jinro, developed with HiteJinro's brewing technology to improve the quality of the soju market. It is a product aged for over 20 years by selecting only the mid-layer original liquid with the best flavor. The wooden barrels' positions are regularly changed and replaced, maintaining optimal temperature and humidity over a long period. Each of the 8,000 bottles sold is assigned a limited number, and the packaging is designed accordingly to enhance product value.
HiteJinro previously released limited editions of Ilpum Jinro 18-Year-Old and 19-Year-Old in 2018 and 2019, respectively, both of which sold out within a week. Ilpum Jinro 20-Year-Old will be sold at selected restaurants, establishments, and luxury hotels.
Ilpum Jinro is a product born from HiteJinro's 96 years of history, tradition, and brewing technology, contributing to the expansion of the domestic premium soju market. Through continuous research and development, HiteJinro has introduced products boasting the highest quality, such as Ilpum Jinro 1924, Ilpum Jinro 18-Year-Old, and Ilpum Jinro 19-Year-Old. All of these?Ilpum Jinro 1924, 18-Year-Old, and 19-Year-Old?have been recognized for their value by winning the Grand Prize in the distilled spirits category at the '2019 Monde Selection,' a world-renowned liquor competition.
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Since the product is made only with original liquid aged over 20 years, HiteJinro plans to maintain the legacy of super-premium soju by controlling annual production volume to ensure the best quality.
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