Lotte Department Store Launches Premium Delivery Service for Luxury Goods

Premium delivery service for 'TAG Heuer' products. The products are wrapped with cushioning material to minimize impact and packed in a dedicated TAG Heuer online brand store box before being delivered to customers. (Photo by Lotte Department Store)

[Asia Economy Reporter Seungjin Lee] Lotte Department Store announced on the 15th that it will officially launch a "premium delivery service" along with the opening of the luxury watch brand "TAG Heuer" on Lotte Department Store Mall.

"TAG Heuer" is a Swiss luxury watch brand with a 160-year tradition, and it is opening its official online brand store on Lotte Department Store Mall for the first time. TAG Heuer products are high-priced items with an average price exceeding 2 million KRW, making "online shopping" a hesitant choice. Therefore, Lotte Department Store Mall offers a differentiated "premium delivery service" that provides face-to-face delivery to minimize concerns such as product damage or loss, allowing consumers to receive products directly.

The premium delivery service uses secure delivery by "Valex," a specialized freight transportation company. Valex delivery vehicles are equipped with dedicated safes, CCTV, GPS trackers, and alarms inside, enabling safer delivery of products.

In addition to the premium delivery service, customers can also use the "Smart Pick" service, where after payment, they visit the "Smart Pick Desk" at Lotte Department Store's offline stores to receive their products. The premium delivery service applies only to TAG Heuer products, and there are plans to expand the premium delivery service by attracting other high-end luxury brands such as watches and jewelry in the future.

TAG Heuer is opening its online brand store on Lotte Department Store Mall for the first time and plans to exclusively showcase the newly introduced "Formula 1 INDY 500" this year. Additionally, as an opening event, the first 50 customers who purchase the "Automatic Aquaracer" will receive a rubber strap and buckle as a gift.

Kim Myung-gu, Head of Digital Business Division at Lotte Department Store, said, "We will enhance online shopping satisfaction by providing delivery services befitting premium products," and added, "We will continue to strive to upgrade the services of Lotte Department Store Mall."

This content was produced with the assistance of AI translation services.