Coupang's Payment Amount in the First Half of This Year Approximately 10 Trillion Won... 41% Increase Compared to Last Year
[Asia Economy Reporter Kim Cheol-hyun] It has been reported that payments amounting to 10 trillion won were made on the e-commerce service Coupang in the first half of this year. This figure represents an increase of more than 40% compared to last year's payment amount.
According to WiseApp, an application analysis service, the payment amounts of major e-commerce services in the first half of this year significantly increased compared to the same period last year. Among domestic e-commerce platforms, Coupang recorded the highest payment amount, rising 41% from 7.0193 trillion won in the first half of last year to 9.9272 trillion won in the first half of this year.
Following that, eBay Korea recorded 8.6643 trillion won, showing a slight increase from 8.6232 trillion won in the first half of last year. 11st also increased by 14%, from 4.5264 trillion won in the first half of last year to 5.153 trillion won in the first half of this year. SSG.COM similarly saw a 163% increase, from 966.6 billion won in the first half of last year to 2.547 trillion won in the first half of this year.
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This result is based on WiseApp's sample survey of payments made by Korean adults aged 20 and over on major internet and mobile shopping services in the first half of this year using credit cards, debit cards, account transfers, and mobile micropayments. Payments made via corporate cards, corporate account transfers, business-to-business transactions, cash transactions, and gift certificates are not included.
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