KOTRA Provides 'Remote' Support for Promising Franchise Overseas Expansion

Starting with the online business briefing on the 10th, video consultations will continue until the 17th

KOTRA supports the overseas expansion of promising franchises through a 'remote' method. Companies are presenting at the online business briefing held on the 10th. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA announced on the 14th that it will provide remote support to help promising franchises expand overseas.

Starting with the online business briefing held on the 10th, video consultations will be conducted until the 17th. In the franchise service sector, overseas partners often lack understanding of the industry, making prior explanations from the domestic franchise industry essential. This briefing was held online in a non-face-to-face manner due to the COVID-19 pandemic.

At the online business briefing on the 10th, 14 companies participated, including ▲Sulbing (desserts) ▲CU (convenience store) ▲BHC (chicken) ▲Juicy (fresh fruit juice) ▲Dookki Tteokbokki (snack food) ▲Chicken Plus (chicken) ▲Nolbu (Korean cuisine) ▲Attal (snack food) ▲BBQ (chicken) ▲Seorae Galmaegi (grilled meat) ▲Pizza Maru (pizza) ▲King Kong Budae Jjigae (army stew) ▲Witch’s Kitchen (pasta) ▲View People (skin care). Presentations were conducted in the languages of the countries where companies hope to expand, and real-time Q&A sessions with local partners were also arranged.

Video consultations will continue until the 17th. A total of 50 companies, including those that presented at the briefing and those registered in the BuyKorea franchise product hall, will participate in consultations. Potential partners from promising existing markets such as the United States, China, and Southeast Asia, as well as Germany, Canada, Russia, and Uzbekistan, will meet with our companies remotely.

Kim Sang-mook, Head of KOTRA’s Innovation Growth Headquarters, stated, “We will refine our support methods so that our franchises can expand overseas in new ways in line with the post-COVID-19 era.”

This content was produced with the assistance of AI translation services.