Collaboration Exhibition with Artist Cha In-cheol and Guho

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's women's wear brand Kooho announced on the 13th that it will hold a collaborative exhibition with art director 'Cha Incheol' at the Hannam flagship store until the 9th of next month.

Artist Cha Incheol operates his personal brand 'inch_inch_inch' and works on graphic design and illustration in various fields such as branding and interior design.

He is currently affiliated with influencer management Speaker and has a strong fan base with nearly 60,000 Instagram followers.

The theme of this exhibition is 'Fragments. What summer gave us.' This exhibition was planned inspired by the concept, colors, and patterns of Kooho's summer season resort collection.

Artist Cha Incheol expressed the summer memories accumulated unconsciously through graphics using Kooho's resort collection key colors: green, blue, and orange.

He compared summer to childhood and represented it with round and smooth curves that are neither straight nor angular, forming fragments. These irregular fragments were recombined under thorough sculptural calculation to complete works full of summer's freshness and vitality.

Meanwhile, Kooho will also release planned products featuring this collaborative work, such as eco bags, incense holders, and glass or ceramic cups.

This content was produced with the assistance of AI translation services.