"Customer is King" Food and Distribution Industry, Products Relaunched One After Another with the Power of 'Fansumer'

'Fansumer' Trend Surpasses Consumers
Distribution Companies Reflect Demands for Re-releasing Discontinued Products

[Asia Economy Reporter Choi Saeng-hye] As the influence of 'Fansumers' grows in the food distribution industry, cases of product re-releases or renewals are increasing. 'Fansumer' is a compound word combining 'Fan' and 'Consumer,' referring to consumers who go beyond simple consumption to actively participate in the planning, manufacturing, and distribution processes, thereby nurturing products and brands. Recently, companies have not only actively reflected fansumers' opinions but have also formed deep intimacy and bonds with them.

According to the industry on the 11th, a representative brand that has recently formed a bond with fansumers is the burger & chicken brand Mom's Touch. After a menu renewal, it re-released the 'Jalapeno Whole Chicken Burger' following enthusiastic love calls from customers.

First introduced in April 2011, the Jalapeno Whole Chicken Burger is characterized by a whole thigh patty similar to the Cyburger, topped generously with jalapeno relish. The sharp spiciness of the jalapeno cuts through greasiness, delivering a clean umami flavor. Fresh vegetables are abundantly added, providing a crunchy texture as well. Loved by customers who prefer a unique yet addictive taste, a warm response is expected following its re-release.

CJ CheilJedang recently revived the specialty noodle brand 'Jeil Jemyunso' by actively reflecting consumer requests and has begun aggressively targeting the summer peak noodle market. Jeil Jemyunso was popular for products highlighting regional characteristics but decided to halt sales last year due to high costs from using premium ingredients. After continuous consumer inquiries and re-release requests, the brand decided to relaunch.

The products re-released with the revival are 'Jeil Jemyunso Busan Milmyeon' and 'Jeil Jemyunso Sokcho Kodari Naengmyeon.' 'Jeil Jemyunso Busan Milmyeon' features the chewy texture unique to milmyeon and is an authentic Busan milmyeon harmonizing dongchimi broth and spicy seasoning. 'Jeil Jemyunso Sokcho Kodari Naengmyeon' uses kodari (semi-dried pollack) prepared with a kodari pickling method, incorporating the seasoned kodari as is for a more delicious experience.

Binggrae released 'Candy Bar Flavored Milk' as a limited edition product in the Danji series. The 'Curious about Danji' series is a project that sells limited edition products by adding new flavors and colors to Binggrae's steady seller Banana Flavored Milk. Since starting with mulberry flavor in 2018, it has steadily introduced tangerine, lychee peach, vanilla, pumpkin sweet potato flavors, and more. Each time a new product is released, various reactions such as taste preferences, tasting reviews, and recipe development appear online. Especially, the fourth release, 'Vanilla Flavored Milk,' was promoted to a regular product thanks to consumer response.

The newly released Candy Bar Flavored Milk expresses the refreshing soda flavor of Binggrae's ice cream product Candy Bar in milk form. The color is the same sky blue as the Candy Bar, and it features the Candy Bar logo and packaging characteristics to evoke a retro feel. Candy Bar has been steadily loved since its introduction in 1995. Candy Bar is an ice cream with a sky-blue soda-flavored exterior and milk flavor inside.

This content was produced with the assistance of AI translation services.