I'PARK Mall Opens 'pick 6' Bringing Fashion and Popular Restaurants Together
[Asia Economy Reporter Seungjin Lee] I'Park Mall announced on the 9th that it will newly introduce 'pick 6,' a space where fashion and popular restaurants come together.
The newly introduced 'pick 6' at I'Park Mall is an 'open-themed space' that breaks down store boundaries in The Center, connecting the Fashion Park and Living Park on the 6th floor. It features popular restaurants and fashion lifestyle content, targeting the trend-sensitive MZ generation.
The 'open-themed space' is one of I'Park Mall's key strategies for differentiated product display composition. By removing boundary walls between stores and creating an open atmosphere, the entire area is reborn as a space that combines shopping and relaxation under one concept.
Representative snack contents of 'pick 6' include 'Hongmidan,' famous for its tteokbokki restaurant in Bangbae-dong, 'Antienne's,' known for pretzels, and 'I Donut Care X Oputin,' a harmony of Itaewon eateries, all recognized as must-visit spots on social networking services (SNS).
Visitors can also enjoy 'Sunwoo Eomuk,' a luxury handmade fish cake brand, 'Songuri Dakgongjang,' which serves fried chicken and cheese in waffle cones, and 'Philly & Deli,' offering oven-baked crispy pizzas with a smoky flavor, all available at 'pick 6.'
Alongside these, a fashion street has been created targeting young customers with street fashion brands such as 'Kangol' and 'Vans,' and fashion select shops like 'Around the Corner' and 'Champion.'
'pick 6' will be available on the 6th floor of The Center at I'Park Mall starting on the 10th, and all stores within the space will operate as 'cashless stores' equipped with non-face-to-face and contactless payment systems for safe and convenient service.
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Meanwhile, to celebrate the opening of 'pick 6,' I'Park Mall is holding a 'relay point accumulation event.' Until August 31, customers who experience all six snack stores within 'pick 6' and accumulate I'Park Mall membership points will receive a 5,000 won coupon for 'D7 Food Cinema.'
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