Convenience Store CU Offers 30,000 Ice Cups at Discount Through Live Broadcast

June 9th at 7 PM: Comedians Lee Eun-hyung and Heo Anna Appear
70% Discount on Fruit-Flavored Ice Cups Broadcast
Ice Cups Are the Most Purchased at Convenience Stores in Summer
June Sales Up 42.9% Year-on-Year

[Asia Economy Reporter Lim Hye-seon] CU announced on the 9th that it will collaborate with commerce portal 11st to launch a live commerce event on YouTube Live, offering discounts on DellaFe fruit-flavored ice cups, a representative summer convenience store product.

The YouTube Live broadcast will air on CU’s official YouTube channel, ‘CUtube,’ from 7 PM for about one hour. The broadcast, hosted by comedians Lee Eun-hyung and Heo Anna, can also be accessed through the ‘Lee Eun-hyung & Heo Anna Cool~ Live’ banner on the 11st app promotion page.

During the broadcast, hosts Lee Eun-hyung and Heo Anna will introduce their own ice cup mix recipes and prepare various recipes recommended by viewers in real-time chat on the spot. Additionally, 30,000 mobile vouchers for DellaFe fruit-flavored ice cups will be sold on a first-come, first-served basis through 11st at a 70% discount, reducing the price from 1,000 won to just 300 won. Purchases can be made via the 11st purchase link provided during the broadcast.

The reason CU chose ice cups as the live broadcast sales product is that they are the most purchased item by consumers at convenience stores during summer. In fact, last year, CU’s ice cups had an average monthly sales volume exceeding 20 million units during the summer season, with annual sales surpassing 100 million units, ranking first in total product sales for six consecutive years. This year, with the onset of the heat in June, sales have shown a high index, increasing by 42.9% compared to the previous year.

In response to the explosive summer demand for ice cups, CU was the first in the industry to launch a calamansi-flavored ice cup last year, and this year expanded the lineup by consecutively introducing green grape and watermelon flavors. Sales of DellaFe fruit-flavored ice cups increased by 226.2% last month compared to the previous month.

To celebrate its first live commerce event, CU is also holding a “Watch Live” event. Viewers who leave real-time comments during the CUtube live broadcast will be entered into a draw to win CU mobile vouchers worth 30,000 won (3 winners) and 5,000 won (30 winners).

This content was produced with the assistance of AI translation services.