Jeju Yongamsu, Surpasses 1.5 Million Bottles Sold Across All Online and Offline Channels Within One Month

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 9th that it surpassed sales of 1.5 million bottles within a month after launching sales of its mineral water, ‘Orion Jeju Yongamsu,’ across all online and offline channels in June.

At the end of May, the Orion Group signed a win-win cooperation agreement and a raw water supply contract for lava seawater with Jeju Special Self-Governing Province and Jeju Technopark. Orion Jeju Yongamsu is currently sold not only through its existing home delivery service but also at general supermarkets nationwide, Lotte Mart, GS Supermarket’s online mall GS Fresh, Coupang Rocket Delivery, Gmarket, Auction, and Naver Shopping. The company plans to continuously expand sales channels both online and offline, including large marts and e-commerce platforms, to increase sales volume.

Orion Jeju Yongamsu is gaining consumer approval by pioneering a new category called ‘hard water’ in the domestic water market, which has been mainly focused on soft water. Typically, hard water is recognized as water rich in minerals because it contains high levels of calcium and magnesium.

The main mineral components of Orion Jeju Yongamsu include calcium 62 mg/L, which helps bone health; potassium 22 mg/L, which aids in sodium excretion and helps maintain the body’s fluid and electrolyte balance; and magnesium 9 mg/L, which supports nerve and muscle function. To address consumers experiencing body acidification due to Westernized eating habits, the pH level has been adjusted to a mildly alkaline range of 8.1 to 8.9. Its smooth throat feel and excellent taste are also key features. The product is available in three sizes: 330 mL, 530 mL, and 2 L.

Based on its excellent product quality, Orion Jeju Yongamsu has also begun targeting global markets such as China and Vietnam. In China, it started sales under the product name ‘Orion Jeju Yongamcheon’ in major cities like Shanghai, Beijing, and Guangzhou, where many office workers in their 20s and 30s gather. In Vietnam, riding the wave of the local Korean Wave, the Korean product name ‘Orion Jeju Yongamsu’ is also printed on the label, and sales are focused on major cities such as Ho Chi Minh and Hanoi.

An Orion official stated, “We plan to develop overseas markets in earnest based on the excellent product quality and premium image of Orion Jeju Yongamsu, making it a global brand that widely promotes the excellence of Jeju’s water resources worldwide. Currently, we are preparing exports to several Southeast Asian countries, Russia, and Japan.”

This content was produced with the assistance of AI translation services.