Deutsche Motors Holds 2nd Launch Ceremony for ‘#TIME2MINI Supporters’
[Asia Economy Reporter Kiho Sung] Deutsche Motors, the official dealer of MINI, announced on the 6th that it held the inauguration ceremony for the 2nd generation of the ‘#TIME2MINI Supporters’ at the MINI Gangnam showroom located on Dosan-daero, Gangnam-gu, Seoul, on the 3rd.
Deutsche Motors’ #TIME2MINI Supporters is a social media project where the young generation leading trends in Korea share various news about MINI and communicate with customers. The goal is to promote MINI in various ways and provide customers with opportunities to experience MINI both directly and indirectly.
The 2nd generation of #TIME2MINI Supporters attracted a total of 3,670 applicants. The final selected #TIME2MINI Supporters 2nd generation will carry out various activities over approximately six months, aligned with categories that reflect the direction MINI pursues (outdoor, fashion, art, family, early adopter, silver life).
The 2nd inauguration ceremony was held in an untact format to participate in the social distancing campaign. The welcome message marking the start of activities was delivered to participants via video, and the supporters replaced the traditional face-to-face event with non-face-to-face activities such as filming vlogs for the inauguration mission.
During the #TIME2MINI Supporters activity period, Deutsche Motors will provide each team with one MINI vehicle. Additionally, an exceptional benefit will be offered by selecting one team as the best supporter based on outstanding activities and awarding them two MINI vehicles.
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Kwon Hyukmin, Executive Director of Strategic Planning at Deutsche Motors, said, “The 2nd generation of #TIME2MINI Supporters is a social project that can promote Deutsche Motors more extensively to customers through six months of activities,” adding, “We believe it will establish itself as a special project in the imported car industry through various events and plans tailored to the untact issue.”
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