[Product Review] 'Trust and Use' Shinsaegye Essence... Light Moisturizing in 10 Minutes

Shinsegae Department Store Skincare Brand 'Onoma'
Used for a Week... Improved Hydration and Moisture
Pimples and Acne Decreased... Whitening Effect Disappointing

[Asia Economy Reporter Minyoung Cha] July is the height of summer. The hot sun easily tans the face and creates an environment prone to various troubles such as redness and pimples. Especially this year, with mask-wearing becoming mandatory in public places due to the COVID-19 pandemic, the appeal of 'clear skin' that cannot be covered by heavy makeup has become even more important.

How about the first skincare brand that Shinsegae Department Store has carefully developed? From the 28th of last month until the 5th of this month, I tried the new skincare brand 'Onoma's 'Lights Blossom 3-piece set'. The set consisted of three products centered around the core product, Lights Blossom Essence, including toner and cream steps. Among a total of six functional essences, I was drawn by the claim of whitening functionality. I also trusted that the manufacturing and distribution process would be better than the suspicious cosmetics circulating on social networking services (SNS).

To conclude, my subjective skin condition on the 5th was about 4 out of 5 stars. During the quick three-step skincare routine after washing my face in the morning, my skin glowed and felt comfortable with improved moisture retention. Even during the makeup stage with foundation, my skin did not cake or break down like an eraser. If the product is not fully absorbed and remains heavy on the skin, the base makeup tends to cake. Since I have to finish my base makeup breathlessly within 10 minutes to match the 6:30 AM work start time, the fast absorption was satisfying.

The first is the 'No More Toner Essence Activator', the second is the 'Lights Blossom Essence', and the third is the 'Lock-in Effect Essence Lacquer' formulation.

The moisturizing effect also lasted well. After being outside for more than 12 hours and returning home to cleanse, I did not feel dryness inside the skin. Skipping moisturizing steps in the hot summer worsens internal skin dryness. Small acne caused by lack of moisture and nutrients inside the skin, as well as red swollen pimples, were alleviated. However, the usual disappointment felt with many whitening functional products remained. Dramatic changes in skin tone that brighten from within were hard to perceive with only a one-week short-term trial.

The texture is light. The whitening functional Lights Blossom Essence had a milky consistency. Emphasizing gentle ingredients, it contains extracts such as vitamins, organic acids, and pectin, along with peach blossom components that provide both moisture and nutrition. It also includes niacinamide, a type of water-soluble vitamin B3. The preceding step, 'No More Toner Essence Activator' is a water-type product with bio-water components similar to body moisture, focusing on exfoliation and hydration. The final cream step, 'Lock-in Effect Essence Lacquer,' boasts a rich texture and moist finish with argan oil and a complex of 17 amino acids.

Shinsegae Department Store's entry into the cosmetics business aims to capture so-called 'nomad consumers' who do not settle in traditional distribution channels. It is a diversification strategy in product planning (MD) to secure loyal customers. Onoma, meaning 'name and reputation' in Greek, is an essence-specialized brand with six customized essences for different skin types as its flagship products. Since 2016, Shinsegae Department Store has operated Chicor and noted the high demand among domestic and international consumers for Korean skincare products represented by 'K-Beauty.' Based on customer big data, Shinsegae Department Store handles product planning and distribution, while cosmetics production is managed by Cosmax, a company specializing in OEM and ODM. Distribution is handled by the beauty select shop Chicor and the integrated online mall SSG.com.

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◆Price 'Onoma Lights Blossom 3-piece Set' 74,000 KRW (SSG.com)

This content was produced with the assistance of AI translation services.