The Most Popular Cards in the First Half of the Year... 'Airline Mileage' Declines, 'Online Shopping' Rises

Card Gorilla Announces 'Top 10 Popular Credit Cards in the First Half of 2020'
Little Change in Rankings from 1st to 10th,
8 Shopping-Specialized Cards Enter Top 30

[Asia Economy Reporter Ki Ha-young] In the first half of this year, due to the impact of the novel coronavirus infection (COVID-19), the popularity of airline mileage cards declined, while cards with enhanced online shopping benefits gained popularity, according to a survey.

On the 4th, Card Gorilla, the largest credit card specialist site in Korea, announced the 'Top 10 Popular Credit Cards in the First Half of 2020.' According to the report, Lotte LIKIT FUN took first place. The ranking was based on the number of card product views and application conversions on the Card Gorilla website (PC and mobile integrated) from January 1 to June 30 of this year.

Lotte LIKIT FUN maintained its first-place position following last year's overall ranking. The second place went to Shinhan Card Deep Dream, which offers unconditional points accumulation without monthly spending requirements or limits, also holding second place since last year's overall ranking.

The third place was newly entered in the first quarter ranking by KB Kookmin Tantan Dero Miz & Mr Titanium Card. If the monthly spending requirement of 400,000 KRW is met, a maximum discount of 70,000 KRW per month is available. Fourth place was taken by Samsung Card taptap O, which offers 30-50% discounts on coffee and up to 7% discounts on shopping. Fifth place was Woori Card DA@ Card Eui Jeongseok, which provides a basic 0.8% discount on all spending and 1.3% on lifestyle sectors, and sixth place was Hyundai Card ZERO (Discount Type), offering a basic 0.7% discount on all spending with an additional 0.5% discount on essential lifestyle areas.

Seventh place was KB Kookmin Cheongchun Dero Toktok, which rose one rank from the first quarter. It offers a 50% discount at Starbucks and a 10% overlapping discount on simple payments. Eighth place was NH Nonghyup NH All One Pie Card, newly entered in the first quarter ranking, providing up to 20% billing discounts combining online shopping and selected sectors. Ninth place was Shinhan Card Mr. Life, which includes discounts on utilities, laundries, and marts for single-person households, and tenth place was the only airline mileage accumulation card in the chart, Samsung Card & Mileage Platinum.

Due to the difficulty of overseas travel caused by COVID-19 in the first half of this year, airline mileage cards were pushed out of the rankings. Last year, there were five airline mileage accumulation cards within the top 30, but this time only Samsung Card & Mileage Platinum survived. Instead, shopping and online shopping specialized cards emerged as new popular cards. Among the 14 cards newly entering the top 30 in the first half of this year, eight cards provided online shopping benefits: KB Kookmin Tantan Dero Biz Titanium Card (discontinued), Hana One Q Daily Plus, KB Kookmin Tantan Dero All Shopping, Hana Everyone's Shopping, NH20 Haebom Card, Lotte LIKIT ON, KB Kookmin Dadam Card, and KB Kookmin Tantan Dero All Shopping Titanium Card.

Go Seung-hoon, CEO of Card Gorilla, said, "This first half-year overall ranking clearly showed changes in consumption patterns due to COVID-19. Overall, the popularity of airline mileage cards, which mainly offer travel benefits, declined, while online shopping and simple payment benefits for untact consumption were favored by consumers."

This content was produced with the assistance of AI translation services.