Isoi ‘Pore Pack’, Etape ‘Parnas Mall’ [New in Beauty]

Isoi 'Pore Pack', Etape 'Parnas Mall' [New Beauty]

[Culture & Life Department, Reporter Choi Junghwa] ▷Isoi has launched a 'Pore Elasticity Pack' for summer pore care. ▷Premium niche perfume brand Etape has opened its first store at Parnas Mall.

Isoi Launches ‘Pore Elasticity Pack’ for Summer Pore Care

Photo by Isoi Bulgarian Rose Pore Tightening Mask (Pore Elasticity Pack)

Isoi, a natural-origin functional cosmetics brand free from potentially harmful ingredients, has released the 'Bulgarian Rose Pore Tightening Mask' (hereafter referred to as the Pore Elasticity Pack), which is effective for managing enlarged pores during the hot summer season.

The Pore Elasticity Pack provides triple care for enlarged pores, excess sebum, and dead skin cells caused by increased temperatures. Containing charcoal extract and fruit acid ingredients, it effectively addresses pore issues by managing sebum and dead skin cells, which are the main causes of pore problems. In addition, it is effective in tightening and firming pores, making it suitable for both enlarged crater-like pores caused by excessive oil and sebum, as well as sagging vertical pores due to loss of elasticity. As a gentle sparkling water-based pore mask with no artificial foaming, it can be used safely even on sensitive skin without irritation. The mask is especially optimized for T-zone care, where pore concerns are concentrated, providing seamless coverage right up to the tip of the nose.

Etape Opens Its First Store

Photo by Etape, first store opening.

On July 1, premium niche perfume brand Etape by GNCO unveiled its first offline space inside the Covetblan store at Parnas Mall.

The Etape store at Parnas Mall is the brand’s first space where customers can sample its fragrances. It is designed as an attractive venue for experiencing a variety of niche perfumes, each with its own story.

The concept of the first store is {Eternal Moments_이터널 모먼츠}, Etape’s signature wording, presenting a special and private space where scents evoke memories, allowing visitors to relive the emotions of a moment forever, whenever they wish.

The area showcasing Etape’s five lines (Doomsday, Plein de Magnolia, Splendid Galbano, Dans l’Eau, and Nous Sombres) is presented in a particularly special way, featuring a WALL where each of Etape’s signature scents can be experienced individually.

Etape, meaning ‘journey, rest’ in French, is a perfume brand for taste collectors seeking their own signature scent. With the launch of five premium niche perfumes and five types of sachets, crafted with delicate blending and storytelling, Etape has been gaining word-of-mouth popularity among perfume enthusiasts and is attracting the attention of consumers in search of new fragrances.

This content was produced with the assistance of AI translation services.