Maeil Dairies Selex, Launches 'Core Protein Plus Dietary Fiber'

[Asia Economy Reporter Choi Saeng-hye] Maeil Dairies' life cycle nutrition design specialist brand ‘Maeil Health Nutrition’ announced on the 2nd that it has launched a health functional food ‘Selex Core Protein Plus Dietary Fiber’ that considers both muscle and gut health.

Core Protein Plus Dietary Fiber is manufactured in a powdered milk production factory under strict quality control based on 50 years of accumulated scientific nutrition design expertise from Maeil Health Nutrition. This product is an enhanced version of the existing ‘Core Protein Plus’ with ‘Sunfiber (guar gum hydrolysate),’ which increases beneficial gut bacteria to create a healthy intestinal environment. It was made for adults who lack dietary fiber due to meat-centered eating habits or weight management. Sunfiber, which serves as food for beneficial bacteria, changes the gut environment to acidic, increasing beneficial bacteria and reducing harmful bacteria to create a healthy gut environment.

It has optimal conditions not only for dietary fiber but also for protein intake. Three carefully selected proteins (whey protein, casein protein, isolated soy protein) contain all nine essential amino acids that cannot be synthesized in the body and must be obtained from food.

With a well-designed nutrition plan, the ‘Amino Acid Score,’ which indicates protein quality, is over 110 points, 129% higher than the 85 points standard for health functional foods set by the Ministry of Food and Drug Safety. The Amino Acid Score evaluates the nutritional value of protein based on the quality of amino acids contained in the food. In Korea, the Ministry of Food and Drug Safety recognizes health functional foods only if the Amino Acid Score is 85 points or higher.

It also includes calcium, magnesium, and vitamin D for muscle and bone health, vitamin B complex for vitality, and zinc for normal immune function. Based on a single serving size of 3 scoops (42g) of powder, it contains 20g of protein, 300mg of calcium, 100mg of magnesium, 20μg of vitamin D, and 3000mg of leucine (a key amino acid for muscle synthesis) as a secondary ingredient.

While maintaining the rich and savory taste of milk, lactose is reduced to one-tenth of that in milk, allowing people who usually have difficulty drinking milk due to lactose intolerance to consume it comfortably. The same strict production quality control system used for infant food production is applied, and the powder is processed through a WET blending process, ensuring uniform nutrition in each particle and good solubility in water. Mix 3 scoops of Core Protein Plus Dietary Fiber powder into 200ml of water and stir lightly before drinking.

A Maeil Dairies official said, “We recommend this product to people who lack dietary fiber intake from vegetables or fruits due to a diet mainly consisting of refined carbohydrates or meat.”

The recommended retail price is 32,000 KRW per can (294g). It is sold through Maeil Direct, Maeil Dairies’ direct stores, and online malls, and can also be ordered through the dedicated Selex customer center.

This content was produced with the assistance of AI translation services.