Daehong Planning Hosts the 37th DCA University Student Advertising Awards View original image

[Asia Economy Reporter Seungjin Lee] Daehong Planning announced on the 2nd that it will hold the 37th 'DCA University Student Advertising Awards.'


Established in 1984 and now in its 37th year, the 'DCA University Student Advertising Awards' is a leading domestic advertising contest for university and graduate students aspiring to be advertisers, competing in advertising and marketing creativity.


This year, the 'DCA University Student Advertising Awards' presented a total of 11 tasks including Lotte Confectionery Quaker, Lotte Liquor Cloud Draft Beer, Green Car, Converse Korea, Mula Wear, and the National Police Agency.


The contest is divided into planning (proposal) and work categories (print, film, outdoor, open creative), and any domestic or international university or graduate (master's) student, including those on leave, can apply individually or in teams of up to four members.



The application period is from August 10 to 24, and submissions are only accepted online through the official website. Submitted works will be reviewed by a panel of advertising experts and academics, and the final winners will be selected in September. A total of 12 winners will be chosen, including Grand Prize (2), Gold Prize (2), Silver Prize (4), and Bronze Prize (4), with a total prize money of 20 million KRW awarded to the winners.


This content was produced with the assistance of AI translation services.

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