Public Shopping Launches 'Public Deliberation Committee' as an Independent Organization

[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping is expanding the scope of review and strengthening review standards to ensure broadcasts are based on 'truth.' Public Home Shopping announced that, as of the 1st, it has established a permanent independent body called the 'Public Review Committee' (hereinafter referred to as the Review Committee).

The Public Review Committee is chaired by Park Jin-sang, Head of the Management Support Division, with heads of business divisions serving as members, and includes a secretariat of eight members from the existing Broadcast Review Team, totaling 17 members. The scope of review has been expanded from the previous focus on pre-broadcast review to include live broadcasts and online content.

The main role is to establish and manage strict review standards regarding false or exaggerated expressions and regulatory violations in Public Home Shopping's broadcasts, online malls, and mobile apps. Corresponding measures will also be taken in case of violations of public review regulations.

Park Jin-sang, Chair of the Public Review Committee, stated, "As an independent committee, we will strictly uphold public review standards that meet the expectations of the public, striving to protect consumer rights."

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