This Summer, Enjoy Ice Cream with BTS... Baskin-Robbins Appoints BTS as Models
Upcoming Release of a Cheerful Advertisement Video Showcasing the Unique Charms of BTS Members
[Asia Economy Reporter Lee Seon-ae] Baskin-Robbins, operated by SPC Group, announced on the 2nd that it has signed an advertising model contract with global artist BTS.
Baskin-Robbins has completed video and photo shoots for a new ice cream product scheduled to be released in August with BTS, and plans to release the advertisement video through cable TV and social networking services (SNS).
Meanwhile, Baskin-Robbins will sequentially introduce various promotional products such as 'Projection Light' to commemorate the collaboration with BTS.
A representative from SPC Group Baskin-Robbins said, "We expect August at Baskin-Robbins to be even more special with BTS," and added, "The advertisement video captures BTS's charm that will make you forget the summer heat, so please look forward to it."
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