'Watermelon 7,000 Won · Eggs 2,780 Won' Emart "Limited Sale at Ultra-Low Prices"

Selected about 10 products monthly offered at ultra-low prices in 'limited quantities'
Price investment for customers with carefully selected elite products
First product 'Subak' 7,000 KRW up to 64% discount

[Asia Economy Reporter Lim Hye-seon] 'Watermelon 7,000 won · Alchan Eggs 30-pack 2,780 won'

Emart is making a price investment for customers.

Emart launched the 'Limited Deal' on the 2nd, selling about 10 items each month in limited quantities at ultra-low prices. The 'Limited Deal' products maintain the price until the planned limited quantity is sold out, and the event automatically ends once all stock is depleted.

Emart carefully selected products through customer analysis based on accumulated past sales data and recent consumption trends. Rather than simply offering cheap products, they planned to offer limited quantities of products that match the latest trends from the customer's perspective and seasonal items at ultra-low prices, allowing customers to purchase necessary products at the right time at affordable prices. Additionally, by limiting the quantity of about 10 carefully selected elite products, customers can enjoy the offline store shopping experience of discovering ultra-low-priced items while visiting the store.

The first 'Limited Deal' products at Emart include 12 items such as watermelon, eggs, onions, and anchovies. The watermelon sale will be held for two days on July 4th and 5th, while prices for the other items will be maintained from the 2nd until stocks run out.

The seasonal representative fruit, watermelon, will be sold at 7,000 won when purchased with the event card, limited to 150,000 watermelons. It is limited to one watermelon per person, with a daily quantity of 75,000 watermelons each day. Currently, Emart's sugar-selected watermelon weighing 6kg to over 10kg is priced between 14,900 won and 18,900 won, and seedless watermelon weighing 6kg to over 10kg is priced between 16,900 won and 19,900 won. Purchasing a 10kg seedless watermelon with the event card at 7,000 won represents a discount rate of 64%.

The reason Emart selected watermelon as a 'Limited Deal' product is that analysis of past July fruit sales data showed that watermelon is the most sought-after fruit by customers during this period. Watermelon accounts for 8.7% of total fruit sales in July, the largest share.

Eggs, onions, and anchovies are also planned at ultra-low prices. Alchan Eggs 30-pack (large eggs) are limited to 160,000 trays and sold at the lowest price of the year, 2,780 won. The price of Alchan Eggs 30-pack is generally around 5,000 won in the market. At Emart, it is sold at 3,980 won during regular promotions and even at 2,980 won during the twice-yearly special discount events.

The domestically grown ‘K-Star King Onion’ (2.5kg) is limited to 120,000 bags and priced at 1,980 won, about 50% cheaper than similar products, and 1kg of stir-fry anchovies is limited to 20,000 bags and priced at 15,980 won, about 50% cheaper than similar products.

Reflecting the July camping trend with increased outdoor activities, various foods are also prepared in limited quantities at ultra-low prices. Darling Down Wagyu Bulgogi is limited to 40 tons and sold at 1,980 won per 100g, 33% cheaper than the regular price; the fresh shellfish pack (about 900g), consisting only of domestic live abalone and live conch, is limited to 20,000 packs and sold at 9,980 won; and Dongwon Fresh Tuna (6 cans) is limited to 70,000 units and sold at 8,980 won.

This content was produced with the assistance of AI translation services.